You know, I think that if you ask an experienced agent what is one of the hardest things that you – you know, to do as a real estate, right? And they would say differentiation because at the end of the day, as there’s – just in San Diego, there are thousands of agents in this one city, right? I mean there are over two million realtors in the country. So when at the end of the day, you are looking to build a relationship, you’re looking to – with consumers, you’re looking to recruit other good agents, you have to differentiate yourself in some way, right?

Your kind of “storefront” on the web is your brand and website, right? What are consumers going to see when they come to your website? The reality is that if you use a platform like Sync or BoomTown or Conversion and whatever.

Every site that you have is going to look like the site that everyone else has. It is not unique in any other way and that doesn’t help promote your brand. What’s different about what we do here at Ylopo is we have invested in building – we will continue to improve on building the best possible home search experience that we can build. You don’t want that to be different for every person, right? Every consumer just wants the best possible experience for when they’re actually looking at home.

But we build our home search experience into a branded square space website that we build on your behalf. Squarespace.com, you might have seen their Super Bowl commercials. The reason that we’ve selected them as our branded side partner is because they have in my opinion by far the most intuitive content management system out there for any website builder.

What is a content management system? It’s a system that you use to go into – to edit the content, build a content, expand the content yourself, right? That’s just simply what it is. So what we’ve done with Squarespace is because we’ve built it on such a flexible platform, we will give you many beautiful templates to choose from in terms of what you want your home search experience to start off as. But that’s just the starting point.

From here, if you wanted to expand this from a brand perspective to look different, to highlight your uniqueness, to make it stand out, you can do that yourself through the very easy CMS that’s available for Squarespace. You can hire us to do it at a reasonable hourly rate or frankly, you can go on the web and find another Squarespace developer or designer where there’s – and there’s a ton of them out there to do that for you, right? So we don’t restrict your options. We actually give you more opportunity to build the brand and the website that truly defines and differentiates you. That’s something that none of our competitors can provide.